FINAL ANIMATION
01
BACKGROUND
All Faiths Food Bank is the only food bank and largest hunger relief organization in Sarasota and DeSoto counties, providing millions of meals each year with nearly 200 agencies and programs throughout the community. All Faiths works not only to fight hunger today but also strives to end hunger - forever - by helping families and individuals gain long-term food security, enjoy better health outcomes, and achieve self-sufficiency.
02
THE CHALLENGE
To create 3 animated social media posts for All Faiths Food Bank’s initiative: Friendsgiving
The ultimate goal is to increase donations and participation to help support the mission of All Faiths Food Bank.
03
LOOK DEVELOPMENT
Direction 01: Shape+Texture
The use of vibrant colors makes the viewer feel hopeful and inspired. As the white outline of the logo is used, the graphic's outline is chosen in white to echo the logo design. The addition of noise makes the image richer and more layered.
Direction 02: Misprinting
Completely use branding color to enhance the visual effect and contrast. The colors are separated by black lines to create the visual interest of mismatched printing.
Note:
Replacing drinks with food is more related to the main idea conveyed by the client. The first direction has more potential in the future animation and matches the client's goal of showing hope and happiness.
THE DRAWING PROCESS
This shows the process of illustrating a direction, from draft to the final colored image.
FIRST PASS ANIMATION
Change the length of the video and add audio.
Continue working on the animation to make it smoother and more natural.
Note:
SECOND PASS ANIMATION
Enrich the details of the illustration (ripples in the water, small decorations).
Continue to optimize the animation, emphasizing secondary animation.
Note:
Separate the layers for the later animation part (PS to AE)
THE WORKING PROCESS
FINAL DELIVERY
